Takeaways from Top Producers: Russell Shaw & Nick Bastian

Notes and takeaways from the SAAR YPN event on Wednesday, October 16th at 5th & Wine at the Scottsdale Waterfront. The event was a Q&A style setting with Russell Shaw and Nick Bastian, entitled, “Learning to Fish: Catch the Good Leads, Throw Back the Bad”.

Want to differentiate yourself?

Russell Shaw: “Be FIRST!”
Nick Bastian: “Be Top of Mind!”

What is your Value Proposition?

Russell Shaw: “Buyers want properties, not agents”
Russell Shaw: “Sellers want to know you’re first”
Nick Bastian: “Be a resource and know your areas and property types”

Internet lead stats:

    • Average Internet lead takes 180 days to purchase
    • 1 in 90 buy after only a single contact (they’re ready immediately)
    • 1 in 30 buy after additional follow-up (they need nurturing)

Farming stats:

Average yearly turnover in a farm area (subdivision/community/area): 8%

Recommended books —

    • 22 Immutable Laws of Marketing by Al Ries and Jack Trout (Amazon link)

Questions? Comments? Ready to start your own Internet Marketing or Farm? Let’s meet and put together a strategy!

Contact Aaron Lacey – 602-284-5370 / alacey@atsaaz.com


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