Advising with Emotional Tension

Agents, Brokers, and Lenders –

We are in the advising business. Our goal is to be the “Trusted Advisor” to our clients; the asset on their team who is looking out for their best interests. With that said, are you employing the skill of identifying the true desire of your client and then advising based on that knowledge? If you’re not, then you’re missing out on a great opportunity to better assist your clients by helping them figure our their true motivation.

The idea came up from an article I read entitled “Selling with emotional tension”. In the article, Roberto Manaco talks about “Future and Past tensions”. By asking powerful questions that uncover the true motivation for your client’s decision-making, you can utilize the future and past tension strategy to create a true win-win.

Here’s the article –

If you’d like to explore a win-win strategy with your business, reach out to me via email or phone (602-284-4108) today. I’d love to grab coffee with you and discuss how you can increase your income by utilizing not only this strategy, but others.



Posted by Aaron  |  0 Comment  |  in Blog, Sales Advice & Strategy

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