Author Archives Aaron

What do I post on Facebook in 2021? Real estate professionals, look no further!

Real estate professionals, what do you post on Facebook? Need ideas?

John Brhel at Social Eddy has a great list that he’s put together, and I like it. I’ve summarized his 14 points with my own take.

Here are 14 great ideas —

  1. Customers
    • This is what your business is all about, referrals! So, put your customers front and center if they’re up for it.
    • In front of their new homes, signing documents at closing, or wherever! Take a photo of them, with their permission of course, and post it on your Facebook page. Ask them if they wouldn’t mind you tagging them in the photo, that way your post will reach their network as well.
    • Looking for a good closing gift idea? Print the photo and frame it for them!
  2. Market Conditions
    • Who doesn’t want to know what’s going on in the real estate market? Keep you network up-to-date on general market conditions. When they ask for specific conditions related to their neighborhood or home, that’s your opportunity to show your knowledge and earn their business.
  3. Holidays
    • Show your personal and fun side by posting about upcoming holidays. Include photos if you have some, especially ones where you are getting into the holiday spirit. This allows your network to see a side of you that doesn’t revolve around getting their business.
  4. Tips on Home Improvement
    • Everyone would like ideas on how to improve the look of their kitchen, or replace that old carpet. Show that you have home improvement smarts by posting tips that your network could use.
  5. Team Photos
    • Show your network who assists you behind the scenes. It takes a village to raise a child and a team to successfully complete a real estate transaction. Your network doesn’t know the inner workings of how you operate, so show them that you have a layer of support. Include your real estate partners like Title & Escrow, Mortgage, Home Inspector, etc. along with your transaction coordinator, buyer or seller agents, and broker or manager. Show off your team!
  6. Fun & Exciting Homes
    • Keep your network thinking real estate by showing them fun or inspiring photos of homes, inside and out. Who doesn’t like to view a nice $32 million dollar mansion?
  7. Videos
    • Introduce yourself, update your network on the market, share a client testimonial. Whatever you do, make it short and sweet. Then, share it wherever appropriate.
  8. Property Listings
    • Don’t just share your new listing on facebook, post a gallery of professionally take photos! Home buyers like to look at homes, not read through marketing fluff. Give them the goods, then direct them to the full listing where they can get all the property vitals if they desire.
  9. Spotlight Local Businesses
    • Show off your knowledge of the local community and establish relationships with business owners at the same time. Interview the owner of the local dry cleaner and you’ll create a customer for life. Maybe they’ll even let you put your cards or a brochure in their business. Maybe… they’ll even contribute to your local area marketing campaign if it includes a coupon for a product or service they offer.
  10. Compare Homes
    • Ranch style versus Santa Fe? White versus cherry kitchen cabinets? Before and after photos. Compare and contract different styles, designs, and home interiors and exteriors. It engages your network and get’s them interacting with you; especially when you ask them which they prefer.
  11. Announcing Open Houses
    • Create a buzz and generate interest in your open house by spotlighting it on Facebook post. Include a professionally created flyer for more impact. Partner with a your title company to provide wine and cheese, maybe even some live music. The options are endless. Just make sure people show up!
  12. You. Behind the Scenes
    • Show your network that you’re human, just like them, and not a lean, mean, home selling machine! Take a few “tasteful” photos of you in more of a personal setting, but that spotlight you in a dynamic setting.
    • This is your opportunity to give yourself some recognition for working late, or balancing your work and personal life.
    • Playing a sport or taking a hike are also good opportunities for photo ops.
  13. Local Events & News
    • What’s going on in your neighborhood, town/city, or state? Post about things your network would be interested in knowing about. Maybe even invite a few of them to join you. What a great way to further build your relationship with your network.
  14. FUN FUN FUN!
    • Show your humorous side by posting about things that elicit a smile and comical reaction from your network.
    • One of my favorite quotes by Andrew Carnegie:

“There is little success where there is little laughter.”

That’s it for now… questions, comments? Reach out to me!


See John’s article –

Posted by Aaron  |  2 Comments  |  in Blog
Calculate home turnover

REALTORS: What’s the Opportunity? (How-to Calculate Turnover)

You may have a prospect or client looking to market to an area to generate buyers or sellers. The first thing they need to know is: What’s the opportunity?


Within a geographical area, opportunity = turnover (the rate at which homeowners are selling every year). If an area has a 6% yearly turnover rate, and 400 homes in the area, we know that there will be roughly 25 homes sold in that area over the next year. If an agent were to capture 10% market share of the 25 homes, that would equal between 2-3 listings and 2-3 buyers, for a total of 4-6 transactions in the coming 12 months.


Turnover  = # of homes sold in past 12 months / total # of homes

i.e. 25 homes sold / 400 total homes = .0625 or 6.25% yearly turnover rate


Here are 2 ways to calculate turnover in a community or zip…


1- (QUICKEST) Calculation using a 3rd party service



  1. Go to
  2. Input zip code in box on top right, click “Search by Zip”
  3. Click a colored box territory containing most of the area you desire
  4. Click “More Info” button in small pop-up box
  5. Results window will show Total Properties and Est. Sales (& Turnover %)


2- (MOST ACCURATE) Calculation using FLEXMLS & WFG Profile



  1. Login to and search for all sold homes in a given area over past 12 months, then write that number down
  2. Login to (or one could use Monsoon tax system, accessible through FLEXMLS)
  3. Click on “FARM” in the top menu
  4. Select your area – 2 options:
    1. Type in zip, or select “Subdivision” option on left and search for subdivision
    2. Or use drawing tool at bottom of map (pencil) and “draw” on map by left-clicking area boundaries (to finish drawing boundary, right-click on your first point)
  5. Click “Count Only” on bottom left to view total # of homes in the area you selected
  6. Divide # sold (from step 1) by total # of homes — i.e. 25 sold / 400 homes = .0625 or 6.25% yearly turnover rate


I hope this helps! Let me know if you run into any hurdles with either process, or have an additional way of calculating turnover.

Posted by Aaron  |  0 Comment  |  in Blog, Training & Education

How’s the Market?!

What is the top question asked of real estate agents by the public?

“How’s the market?!”

What is a frequent answer?

“It’s good… okay… so-so…”

The answer usually varies based on how the agent’s business is doing currently, or their mood at the moment. But, it’s frequently a triggering question which causes the agent to externalize their own success or failure, while not actually capitalizing on an incredible opportunity.

There’s a more effective way to respond to that question. One that makes the agent appear knowledgeable and excited to answer the question, while also rewarding the person who asked.

What if the answer went like this:

Great question! Market conditions are very localized. Meaning, they vary based on location and price range. Overall though, home values are up 10% in Phoenix and 8% in Scottsdale over the past year. Where in particular are you curious about?

That’s how an agent can turn a simple question into a relationship building opportunity. The “Where in particular are you curious about?” question has lead into many opportunities to assist a potential homebuyer with a purchase, or a homeowner with a sale.

Where would an agent find this information so that they can intelligently and quickly respond with these statistics? From a Weekly Market Update report, of course.

What can you do with a Weekly Market Update report for any city or zip in Maricopa county?

  1. Email it to clients or prospects…
  2. Add it to your print newsletter…
  3. Post it on your blog or social media profiles…
  4. But most importantly, educate yourself on market conditions in your areas of specialization so that when you’re asked, “How’s the market?!”, you are excited to answer and begin building a relationship.

Note: If you’re interested in receiving these weekly reports automatically via email, contact me. They are available by city or zip code, SFR or Condo/Townhome.

Posted by Aaron  |  0 Comment  |  in Blog, Sales Advice & Strategy

Thank you!

Thank you for your interest in the Event Calendar!

We’ll follow-up with you shortly on personalizing it to you and your company.

If you have an immediate need, please call or email Aaron directly at 602-284-5370 or

Have a great day!


Posted by Aaron  |  Comments Off on Thank you!  |  in General

RPR Mobile for iOS and Android is now available

RPR Mobile is now available for use as standalone app on iOS and Android.

There is no better way to research property information and generate reports on the go than with RPR Mobile.

Download now —


Or watch the video below for more details:



More information –

Posted by Aaron  |  0 Comment  |  in Blog, Technology

Social Media Success: Content Menu + Posting Schedule = Consistent Value & Return

“Aaron, where can I get content to post on my social media sites?”

An agent client of mine asked me today, so I responded with —

“Content is everywhere! First, you need to put together your CONTENT MENU, then SCHEDULE it.”

In more detail, your content menu contains the daily specials of your business. Your schedule is when those specials are served. If you stay consistent with the delivery of your specials, your potential customer base will grow and tell others. Humans enjoy consistency, it says to them that you will be consistent with your word when you work with them. Make that consistency a part of your social media strategy.


Well, who are your customers? Let’s start with Buyers and Sellers.

What are potential Buyers looking for online?
  • Homes for sale
  • Types/features of homes
  • Home staging and benefits
  • Should I remodel or upgrade home prior to selling (what is ROI)
  • Areas/Communities (HOA dues, restrictions, etc)
  • Amenities – where are grocery stores, restaurants, entertainment, schools
  • School districts – what is district rated, what about local schools
  • Financing options – what are current interest rates, any new loan options
What are Sellers looking for online?
  • What’s my home worth
  • How long will it take for my home to sell
  • How much have values gone up in my area
  • Who is an experienced agent that specializes in my area or type of home

This information collectively makes up your Content Menu. You’ll utilize many different resources, including your own collective knowledge and experience, to turn these topics into postings on your social media platforms.


You have to ask yourself, when am I posting and what am I going to post? Schedule out each post so that you are consistently posting something targeted to buyers and sellers, on a DAILY basis.

I’ll get into a sample posting schedule in a future post, but it should be time blocked, consistent, and part of your daily routine.

Also, in a future post we’ll discuss what content to add to which social media platforms. After all, it’s not just Facebook and Twitter anymore. There’s Google Plus, Instagram, Pinterest, LinkedIn, and many more…

Best of luck team, go get em!


Posted by Aaron  |  0 Comment  |  in Blog, Sales Advice & Strategy

Moonsoon Tax Provider in FLEXMLS

Monsoon is a new tax system choice for ARMLS SubscribersMonsoon is a tax records and MLS search application featuring statewide tax data, customization and mobile access. Monsoon can be accessed in any of these 3 ways:
The standalone fully-featured Monsoon tax application (requires flexmls login).
Taxes Tab in flexmls
The tab launches Monsoon in a new window by going to Taxesthen Monsoon in flexmls.
Default Tax Provider
Set Monsoon as your Default Tax Provider in flexmls to use the Monsoon framed report.
Monsoon Training and Quick Start Video
The Monsoon Training page on is the portal for webinars, classes, videos and FAQs on Monsoon. Make sure to bookmark this page, it’s your go-to source for training.Watch the Monsoon Quick Start video

Try Monsoon now.

Posted by Aaron  |  0 Comment  |  in Blog, News & Updates
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